Speak Freely

Permission to Speak Freely is a podcast hosted by Damo & Damon, who are both serving in the U.S. military. They came to us for a logo that would bolster their image and message, and carry a taste of that shared back-story without turning the show into a military brand.

Our podcast logo design took its cue from the title itself. "Permission to speak freely" is a phrase with military roots, so we leaned into classic, service-inspired forms: a circular badge, an all-caps serif and a small anchor at the centre as a quiet nod to the hosts' service. The result is part of our branding and identity design work at its most focused — one mark, done well. Podcast artwork is usually seen tiny, in a grid of other shows, so every element had to survive at thumbnail size.

"SPEAK FREELY" sits at the centre in large serif capitals, with "Permission to" and "Damon & Damo" curved around the ring and a small "Est. 2020" above. Two sparkles flank the anchor below. Everything fits inside a double circle, so the logo works as a podcast cover tile, a social avatar and a printed patch-style badge.

We kept it to navy and white. It reverses cleanly — white on blue, blue on white — which makes it easy to use and alternate for different purposes, from T-shirts to mugs. Delivering the right versions and files matters as much as the design; our guide to logo file types explains why. For more graphic design and logo work, see Winning Edge Equine Services.