Case study · Quadrillion Partners
Quadrillion Partners
A two-sided flyer for Quadrillion Partners, a Dallas commercial advisory firm, designed to market its CCO services and work as a leave-behind for potential clients.
01 — Context
A one-sheet for a data-driven advisory firm
Quadrillion Partners is an advisory firm in Dallas, Texas. Since 2012, its team of experienced, data-driven advisors has helped client companies improve their total enterprise value through a chief commercial officer (CCO) practice built on advanced analytics.
The firm needed consulting flyer design that would do two things: market its range of service offerings, and serve as a leave-behind after meetings with potential clients. It had to be on brand, easy to scan and specific enough that a reader could see exactly where Quadrillion could help.
We designed a two-sided marketing flyer that splits the story in two: why Quadrillion on the front, and what Quadrillion does on the back.
02 — Design
Clear structure for a complex offer
The front opens with a confident, widely spaced headline, "Enhance Enterprise Value," followed by a bold blue subhead that states the offer in one sentence. Two columns, The Quadrillion Formula and Partnering with Quadrillion, explain the method and the promise, each marked with a thin orange rule. A light blue band lists the four pillars of the CCO services, and the phone number appears in large orange type at both the top and bottom of the page.
The back answers the obvious next question with "How We Improve Your Profits & Growth." Twelve services, from commercial strategy and go-to-market to pricing, organization design and compensation planning, are arranged along two vertical timelines with orange circular icons. The layout lets a busy executive scan for their own problem in seconds.
The palette comes from the Quadrillion logo: navy, bright blue and orange on white. Soft, connected circles from the logo's network graphic float across the top of the back page and the footer, tying the flyer to the brand without adding clutter.
03 — Use
Built to send and to leave behind
Because the flyer is used both ways, every contact detail is repeated in a consistent footer: the website, the Dallas office address and direct email contacts. Whether it is sent out to a prospect or picked up off a boardroom table a week after a meeting, the next step is always obvious. Two named contacts, each with a direct email address, make it personal rather than a generic inbox.
We kept the type sizes generous and the margins clean so the sheet holds up as print design, where small text and crowded layouts are hard to read. Each side can also stand on its own if only one page is shared.
For professional services firms, a clear one-sheet does a lot of quiet work between meetings. For similar leave-behinds, see the sell sheet we designed for Lucky Dog Construction and our series of flyers for Corios.
What we delivered
An on-brand, two-sided flyer for Quadrillion Partners.
