Case study · Si Media
Si Media
A bright, animated pitch deck for Si Media, a Caribbean technology firm presenting a new loyalty program, Massy Loyalty 2.0, to Massy Stores head office.
01 — Context
Pitch deck design for a Caribbean loyalty program
Si Media is a technology and digital transformation company based in Trinidad and Tobago, founded in 2007 and working with businesses across the Caribbean. In 2019 it was preparing to pitch Massy Stores head office on a new rewards platform — Massy Loyalty 2.0 — built around the existing Massy Card.
The team came to us for pitch deck design with a clear brief: make it splashy. They wanted a presentation with plenty of animation and style, branded to put the Massy points card front and centre. Behind the polish there was a serious job to do. The deck had to explain a fairly technical platform to retail executives, show that Si Media could deliver it, and lay out a realistic plan — all in a single meeting.
We handled the presentation design end to end: structure, layout, iconography, data slides and the animation plan for each build.
02 — Story first
From opportunity to platform in a few clear steps
A pitch is an argument, so we organized the deck the way a buyer thinks. It opens with the opportunity — "to be the most valuable & engaging Loyalty Program in the Caribbean" — and shows the Massy Card at the centre of a ring of everyday rewards: groceries, home, auto, gifts, celebrations. Then it asks "How do we get there?" and answers with five plain requirements: flexible, scalable, lean and cost-effective, modern and engaging.
Only after the audience agrees on what good looks like does the deck introduce the solution. The "How does it work?" section breaks the platform into five verbs — segment, engage, reward, analyze, connect — each paired with the product behind it, from a customer data platform to SMS and messaging tools. A "Center of Excellence" slide then shows how Si Media would run tech, infrastructure, program, admin and marketing on Massy's behalf.
Visually, we took our cue from the Massy Card itself. Its navy, sky blue, marigold and orange became the palette for a consistent set of round icons, set on airy pale-blue gradients with clean sans-serif type. Each slide carries one idea, which also made the animation simple to plan: headline first, then icons building in one at a time.
03 — Proof
Making a regional tech firm feel like a safe bet
The second half of the deck has a different job: credibility. Massy needed to trust that a home-grown Caribbean company could deliver a program of this size. We gave Si Media's story its own short chapter, using the same visual language so it never felt like a bolted-on brochure.
"Our Company" sets Si Media on a soft map of the Caribbean with location pins. "Our Mission" keeps to a single sentence and a row of icons. "Why SI?" is built as four tidy columns — the team, award-winning work, experience with large loyalty solutions, and a track record with Massy — so each claim sits next to its evidence. "Our Clientele" lines up a dozen client logos in a calm grid, with enough space that no single brand shouts.
Logo slides are easy to get wrong. Mixed colours, sizes and proportions can make them look like clutter. We balanced each mark by eye so the grid reads as one confident statement, which is the same discipline we bring to graphic design work of every kind.
04 — The plan
A timeline and awards slide that close the pitch
Executives want to know what happens next, so the deck ends with a plan. The project timeline slide turns a long list of tasks into a single horizontal track: project initiation, then phases for development and QA, deployment and advanced analytics, each colour-coded and labelled with its duration. The headline states the commitment plainly — eight months, launch October 2020 — and a footnote explains that each phase ends with user acceptance testing. It's an infographic doing the work of a project charter.
The awards slide does the last bit of persuasion. Five trophy icons, each with a count badge, summarize Si Media's recognition from the Nestlé eBusiness Awards and the Caribbean Advertising Federation Awards. No paragraphs, just evidence that is easy to take in at a glance.
The finished presentation gave Si Media a deck that looked as modern as the platform it was selling. For more pitch work, see our decks for Bright Farms and Precision Biomonitoring, or read about designing for your audience rather than yourself.
What we delivered
A complete, animated pitch deck for Si Media's Massy Loyalty 2.0 proposal.
