Case study · Greenwave CBD
Greenwave CBD
A folded brochure for Greenwave CBD that explains full spectrum hemp extract in plain language and presents its tinctures and capsules to customers and investors.
01 — Context
CBD brochure design that educates first
Greenwave CBD makes full spectrum hemp extract products, including tinctures and capsules. The company wanted a brochure that could do two jobs: educate and sell to potential customers, and present the product line to potential investors.
CBD is a category where many readers arrive curious but unsure. Good CBD brochure design has to answer their questions before it asks for anything. So we planned a folded brochure with a clear split: one side teaches, the other side sells.
02 — Design
From the facts to the products
The education side opens with a bold headline in stacked condensed capitals, Learn the facts about full spectrum hemp CBD extract, shifting from soft tan to gold to green. Short sections follow in the client's words: what full spectrum hemp extract is, the point that CBD does not make you high, and how the body's endocannabinoid system works.
The hardest ideas became diagrams. The entourage effect is shown as a gold network of coloured cannabinoid nodes, and the endocannabinoid system as a pair of simple cell illustrations with lock-and-key receptors. This is where our infographics work earns its place: a reader who skips the paragraphs still gets the idea. A FAQ block closes the side.
The sales side starts with four brand pillars under Experience the Difference, each with a gold-ringed icon. Product sections for the nano-enhanced tincture, the MCT oil tincture and the Relief + Recovery capsules pair a bottle photo with a script label, a short description, strength options and a row of certification badges.
03 — Craft
Botanical, clean and credible
A warm cream background, fine botanical line drawings of hemp leaves and a green and gold palette keep the brochure natural without feeling homemade. Bright photographic leaves frame each page. Script accents like maximum absorption add a personal touch to the bold sans serif headings. For more health product collateral, see our work for SimplyO3 and Wandler Probiotics.
What we delivered
A folded brochure for Greenwave CBD.
